Clients
"Affinity gives me the tools, freedom and support to help me carry out
my job to the highest professional standard. Although I was initially
reticent about the increased supervision and training I received under
Affinity, as their Regional Managers look after no more than four homes
each, I was surprised how useful this expert support is and how much
time they give me. Together, we have really started to drive my Home
forward and to develop it into a centre of excellence."
Amanda Gunner, Kings Lodge Manager.
"Affinity Care Homes have always put our interest in our Homes first, so that
the Homes will look after us financially in the long term."
Doug & Jada Smith, owners of three Homes.
"Unlike previous management companies I have tried, Affinity really does
step into the position of a home owner and actively develops my Homes,
rather than my previous experience where the management companies just
administered my Homes. Having owned my own Care Home for many years,
I particularly like Affinity's performance related fee structure. This
means they are focused on generating and building profits in the medium
to long term, rather than just focusing on today's bottom line!"
Paul Gray, owner of two Homes.